That was one of the questions posed to Virtual Incentives CEO Jonathan Price during an engaging interview with Loyalty360. Price, who participated in a compelling interview with Loyalty360, offered some eye-opening views on the future of rewards and customer loyalty. As Virtual Incentives tracks the changing needs and demands of consumers for receiving rewards, where is the Future of Rewards headed? What trends do you see emerging today (into 2018? 2019?) and where do you see customer loyalty headed? Price: At Vi, we have been....

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