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Perhaps “the chicken wars” occurring on Twitter have eclipsed the QSR industry’s “breakfast wars.” All the same, brands like Starbucks and Burger King are competing intensely to make their restaurants top-of-mind for morning commuters. Now, another major QSR has joined the fray.
Wendy’s has announced that it plans to launch its breakfast menu, currently available in more than 300 restaurants, across the US system in 2020. The menu features popular items from the brand, such as Applewood....
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