Soccer fandom is sweeping the nation, from the World Cup victory by the US Women’s National Team and thrilling matches in Major League Soccer to the thousands of fans who pack pubs and bars to watch matches from around the world every weekend. However, the game itself is no longer all that attracts fans to the arena. Tech-savvy millennials expect an “Instagrammable” in-stadium experience, or else they’ll stay back and watch at home.
Recognizing the demands of its growing fan base, Major League Soccer....