At Loyalty360, we regularly speak to brands about the theme of simplicity and how it helps customers engage with them, how it helps customers understand how to efficiently use a specific loyalty program, how it lends itself to a seamless shopping experience, and how it can leverage the strengths of a specific marketer. At The Finish Line, that latter point can be seen by the brand’s decision to explore strategic alternatives, including a potential sale, for its JackRabbit stores. JackRabbit is the company’s specialty running....

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