Shell and PDI Launch New Platinum Status Loyalty Tier as Part of Fuel Rewards Program

On July 17, PDI and Shell will officially launch the brand’s new Fuel Rewards loyalty tier, called Platinum Status. This addition to the Fuel Rewards program allows eligible customers to save 10 cents per gallon on every fuel purchase and provides double savings on specific products known as "In-Store Rewards" at Shell convenience stores.  

Platinum Status is the next tier above Gold Status and provides members with Shell's best fuel savings yet. Furthermore, Platinum Status members will have exclusive access to VIP experiences and receive special rewards, including gift cards and other benefits. 

"At Shell, we believe in delivering value to our loyal customers and the new Platinum Status does just that," said Barbara Stoyko, SVP for Shell Mobility Americas. "Platinum Status is the next evolution of the Fuel Rewards program. A rich 10 cents per gallon reward, double the savings on select in-store products, and special experiential rewards further establishes our Fuel Rewards program as the top gas and convenience loyalty program.”  

Starting from July 17, Fuel Rewards members have the opportunity to attain Platinum Status by completing 12 fuel fill-ups of 10 gallons or more within a span of three months. If members choose to fuel up with Shell's V-Power NiTRO+ Premium Gasoline, each fill-up will count as two toward the required 12, enabling them to achieve Platinum Status in as few as six fill-ups. 

During the program launch, certain Fuel Rewards members who already met the qualifications for the Platinum tier at the end of the previous year will automatically receive Platinum Status. 

At participating Shell locations, members with Platinum Status can redeem a maximum of 35 gallons per fill-up when using Platinum Status alone. However, when combining Platinum Status with other offers, the maximum redemption limit per fill-up is 20 gallons. 

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