Irving Oil Launches its First Atlantic Canadian Loyalty Program, Hometown Rewards

Irving Oil has officially introduced its Hometown Rewards loyalty program in Atlantic Canada. Developed in collaboration with the AIR MILES® Reward Program, this app-based loyalty program offers customers a range of benefits. Upon registration, users receive a $10 fuel reward. After three fill-ups of 35 liters or more, customers can save 3 cents per liter. Additionally, on Fridays, Saturdays, and Sundays, customers earn 10 times the Reward Miles™. Furthermore, as a birthday treat, customers can enjoy a complimentary slice of cake or pie at a Big Stop restaurant. 

To participate, customers need to download the app and link their AIR MILES card, granting them access to exclusive offers at Irving Oil locations and partner establishments across Atlantic Canada. It's important to note that the Hometown Rewards app complements, rather than replaces, the existing AIR MILES program at Irving Oil locations. 

“We’re excited to offer this new rewards program to our Atlantic Canadian customers,” said Darren Gillis, Irving Oil’s Chief Marketing Officer. “Our desire to provide exceptional service to customers is what drives us every day. We appreciate the many years of loyalty from our customers and are proud to bring our new Hometown Rewards program to the Atlantic Canadian region.” 

For over 10 years, Irving Oil has enabled customers to earn AIR MILES Reward Miles on fuel, convenience store purchases, and home heating products. Serving Atlantic Canada for nearly a century, Irving Oil remains committed to delivering safe and reliable energy solutions. Additional information about the program is available at

Read more from Loyalty360 on Fuel and Convenience Stores:  

Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data 

How to Enhance the Fuel Retail Experience with Loyalty Programs 

Wawa Rewards Schools and Teachers with Free Beverages and $50,000 Matching Fund 

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