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Saks has partnered with the Elton John AIDS Foundation to celebrate the launch of its 2022 holiday campaign. The campaign kicked off with a light show and window unveiling at the Saks Fifth Avenue New York Flagship, featuring a special performance of "Your Song" by Sir Elton John. Viewers can experience the event via Saks Live, presented by Mastercard.
"Saks is proud to support the Elton John AIDS Foundation and partner with Sir Elton John, who shares our passion for self expression through creativity and fashion," says Marc Metrick, Saks CEO. "At Saks, we are committed to connecting with our customers through unique experiences and impactful partnerships. We're pleased to work with this incredible organization to provide our customers with an opportunity to give back this holiday season and look forward to sharing this meaningful campaign across the total Saks Fifth Avenue experience."
Saks' partnership includes a $1 million donation to the Elton John AIDS Foundation's Rocket Fund, a curated multi-vendor merchandise collection, dedicated holiday window displays at the Saks Fifth Avenue New York Flagship, two Saks Live events, and editorial content across its digital platforms.
The Elton John AIDS Foundation is one of the world's leading independent AIDS organizations. The Rocket Fund is the Foundation's $125 million campaign to redouble the fight against AIDS.
Saks' $1 million donation will include $500,000 of the proceeds from the multi-vendor merchandise collection, regardless of sales. The collection is co-curated by Saks and Sir Elton John and features products across all categories. More than 60 designers are participating including Gucci, Versace, Valentino, and more.
Gucci has a bespoke window at Saks flagship store that features archival looks from the brand that can only be seen at Saks Fifth Avenue including custom-made suits for Sir Elton John.
"I'm excited to collaborate with an iconic brand like Saks that is going the extra mile to make this world a brighter, more accepting place this holiday season and beyond," says Sir Elton John. "While it's the happiest time of the year for many, we mustn't forget about the billions of people around the world for whom safety, respect, and dignity are not guaranteed. Saks' generous support of the Elton John AIDS Foundation's Rocket Fund will help fuel our programs to bring an end to the stigma and discrimination that prevent so many people from accessing compassionate and life-saving HIV care."
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