You would be hard-pressed to discover a retailer or marketer today that will contest the critical importance of customer data. But not everyone can leverage this analytical tool with the same degree of sophistication and expertise. For many, the personalized customer experience that such data delivers means relying on an external technology provider to complete this part of the engagement equation.   ciValue is such platform. It helps retailers create a culture of customer centricity. Driven by data to generate highly precise and....

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