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James Lanyon, director of strategy at T3, believes that loyalty has “a lot more runway now, meaning there are significantly more opportunities for brands that truly believe in it.”
Loyalty360 caught up with Lanyon to learn more about his thoughts about modernizing loyalty.
How have modern loyalty programs changed as we've entered a technology dominated/dependent society?
Lanyon: At the heart of every great revolution is a platform for everyone to build on. Loyalty lacked that platform for a long time, but now....
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