Microsoft Mobile Customer Engagement Strong Across the Board

Technology these days is such a pivotal piece of the customer engagement/customer experience/customer loyalty puzzle.

At Microsoft, officials always keep their eye on the ball.

During the company’s recent fourth-quarter earnings, Microsoft CEO Satya Nadella, who noted $24.7 billion in revenue for the three-month period, said that “FY 2017 all up was a tremendous year of customer momentum with cloud, AI, and digital transformation. Our technology world view of an Intelligent Cloud and an Intelligent Edge is resonating with businesses everywhere. Every customer I talk to is looking for both innovative technology to drive new growth, as well as a strategic partner who can help build their own digital capability. Microsoft is that trusted partner.”

Microsoft continues to invest in the LinkedIn flagship experience to create new value for members and customers and to accelerate growth.

“We saw continued momentum in mobile and strong engagement across the platform, with sessions up more than 20 percent for the third consecutive quarter,” Nadella added “And we continue to innovate new ways for members to maximize the value of the platform. We launched a new messaging overlay resulting in record levels of messages sent on LinkedIn, and introduced a career advice marketplace that will let members easily tap into the professional expertise of more than 500 million members around the world. On top of that, Talent Solutions saw record level growth in confirmed hires and InMail response rates this quarter.”

Earlier this month, the company launched Microsoft Relationship Sales solution, bringing together LinkedIn Sales Navigator and Microsoft Dynamics, as well as Dynamics 365 solutions for Retail and Talent.

“In a world where customers are increasingly digitizing every business process, we continue to invest in and expand our portfolio of modern, modular business applications that are infused with AI,” Nadella said.

Earlier this month, the company introduced Microsoft 365, which brings together Office 365, Windows 10, and Enterprise Mobility & Security in a complete, secure solution to empower employees, safeguard businesses, and simplify IT management.

“Microsoft 365 is a fundamental shift in how we design, build, and go-to-market to address customer needs,” Nadella said.

Fortune 500 customers Fed-Ex, Dow Chemical, Staples, and Progressive Insurance all chose Microsoft 365.

What’s more, the company launched Microsoft Teams in Office 365 for Education, the digital hub for students and teachers.

“Microsoft Teams gives educators a whole new way to create and inspire modern classroom environments,” Nadella said. “With rich learning tools and the ability to have digital conversations with students, share materials and manage assignments, Teams gives educators more time to focus on doing what they love most, teaching.”

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