After a difficult first half of 2015, followed by a resurgent second half, 2016 has executives at McDonald’s brimming with confidence as they eye a new loyalty program to via its smartphone app by the start of next year. According to various published reports, McDonald’s USA President Mike Andres discussed the loyalty program at the UBS Global Consumer Conference last week. While plans for the new McDonald’s loyalty program are in their infancy, it appears that it would be based on the number of visits customers make to....

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