Marriott Bonvoy Enhances Loyalty Perks, Elevates Customer Experience with Taylor Swift

In yet another strategy to enhance its loyalty perks and elevate the customer experience, Marriott Bonvoy is merging travel with music and giving Taylor Swift fans a chance at winning concert tickets and other prizes during the singer’s 2024 Eras Tour at shows across Europe and North America. The sweepstakes was inspired by Swift’s devoted fans, who continue to travel the world to see her. 

Executive Vice President and Chief Customer Officer, Marriott International, Peggy Roe, stated: “Fueled by a deep desire to experience her shows live, Taylor Swift fans have traveled near and far to be a part of this once-in-a-lifetime experience, and now, Marriott Bonvoy is helping fans make their passion a reality. People today are craving community and connection through shared experiences. We designed Marriott Bonvoy to give members access to people, places, and passions they love, and we couldn’t be more thrilled to be extending this unforgettable experience to new and existing members around the world.” 

Marriott Bonvoy loyalty members will have a chance to win one of three sweepstakes packages. The first is a three-country, three-concert tour in Europe, Canada, and the U.S.. Entries for the sweepstakes on the first tour will end on June 1, 2024. The second package is a Vancouver Ultimate Concert Experience in Canada. Fans have until October 9, 2024, to enter for a chance to win the concert package. The first two packages include airfare, hotel accommodations, concert tickets, and a Marriott Bonvoy welcome gift.  

The final sweepstakes concert package will be awarded to 248 lucky members with tours spanning selected U.S., Canadian, and European cities. The third package has several closing dates for entry, beginning March 20, 2024, through October 9, 2024. The final prize package includes concert tickets for two and a Marriott Bonvoy welcome gift but does not include hotel or flight accommodations. 

Swift fans can also redeem their loyalty points to purchase a Taylor Swift Marriott Bonvoy Moments package. The first package goes live on March 13, 2024, with packages available through August 21, 2024. The Marriott Bonvoy Moments packages include concert tickets for two, a two-night stay at one of Marriott Bonvoy’s portfolio properties, and added perks like fine dining at one of Marriott’s restaurants, spa treatments, transportation, and more. 

Learn more about the Marriott Bonvoy Taylor Swift Sweepstakes here: 


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