Marriott Bonvoy Marks Eighth Year as Official Partner of the NCAA, Kicks Off Game Day Rituals Campaign

Marriott Bonvoy® has announced its eighth year as the Official Hotel Partner of the NCAA. The new campaign launches just before the March Madness Tournament, which begins on March 17, 2024, with Selection Sunday. 

Marriott Bonvoy hotels are gearing up for the March Madness tournament by hosting players and fans. The Cleveland Marriott Downtown at Key Tower, located half a mile from Rocket Mortgage Fieldhouse where the Women’s Final Four is taking place, and the Sheraton Phoenix Downtown in the host city of the Men’s Final Four, are planning elevated travel experiences for those planning game-day getaways. 

To celebrate the partnership, Marriot launched its “Score Big with Marriott Bonvoy Game Day Rituals” contest and campaign ahead of the tournament.  

A YouTube video of the Game Day Rituals highlights the spirit and enthusiasm of athletes and fans gearing up for Game Day and celebrating the travel experiences of Marriott’s 30-plus hotel brands. The promotion video begins with a UCLA fan sporting his favorite game-day attire while walking his four-legged best friend at the pet-friendly Aloft Tampa Midtown. The promotional also captures women’s college basketball coach Sydney Carter meditating near lush palm trees and tranquil blue water during a pre-game ritual at the JW Marriott Clearwater Beach Resort & Spa.  

Vice President of Continent Marketing for Marriott International Mandy Gill, said, “Our Game Day Rituals campaign encapsulates the exceptional travel experiences that Marriott Bonvoy provides for travelers, from sports fans to players and coaches alike. Whether it is our convenient accommodations, exceptional associate service, or key amenities, each Marriott Bonvoy brand helps bring game day rituals to life, complementing every fan’s unique personality, passion, and lifestyle.” 

Fans can win tickets through March 11 to watch the Women’s Final Four tournament in Cleveland, Ohio, taking place April 4 - 8, 2024. One grand prize winner will be selected from the entries for an exclusive tournament experience, which includes complimentary flights for two, hotel accommodations at the Cleveland Marriott Downtown at Key Tower, courtside seats, transportation, food and beverage vouchers for the Championship and Semi-Final games, $1,000 in spending cash, and a Sydney Carter game day ritual session. 

Another giveaway will award five lucky first-prize winners with 45,000 Marriott Bonvoy points. Plus, fans can score a separate experience with Marriott Bonvoy Moments, allowing members to bid or redeem points on exclusive luxury stays, concerts, and other exciting venues.  

Score big with Marriott Bonvoy here: 


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