White Claw® Launches New Non-Alcoholic Seltzer in Time for Dry January
Seeking to engage adult drinkers searching for an alternative to alcohol, White Claw set out to develop a beverage that could deliver the enjoyment that alcoholic drinks can deliver. Existing non-alcoholic drink choices — non-alcoholic beer, mocktails, etc. — often lack the flavor layers that their alcohol counterparts contain and fail to satisfy.
Following years of research, White Claw developed its proprietary plant-based sweetener....