Loyalty360 Reads: trivago Reveals an Updated Brand and AI-driven TV Campaign, Partying in Las Vegas with Michelob ULTRA, and Home Chef Delivers Deliciousness

A Refreshed Brand + Leveraging AI Helps trivago’s Users “Search Savvy” 

Global hotel search site trivago rolled out a new logo and an AI-driven campaign to engage travelers by helping them “Search Savvy. Feel Super.” The campaign first launched in Denmark and Canada and will arrive in the U.S. just in time for Christmas. The brand’s updated logo consists of a checkmark — a nod to finding the right hotel on trivago — and a smile, representing customer satisfaction at scoring a good deal.    

“The refresh is in line with our goal to strengthen the trivago brand. By combining our strong existing brand cues with a set of new, highly distinct, and memorable elements, we aim to cut through the noise and stand out in the competitive travel market,” says Jasmine Ezz, CMO of trivago. 

The brand is also leveraging AI technology to create “localized” television advertisements in 10 different languages while featuring the same actor, a new “trivago guy.” Voiceover dubs will reflect the different markets’ cultures. 

“Incorporating AI is a leap into a new era of innovation at trivago. AI enables us to produce and trial a variety of advertising strategies, allowing us to experiment more extensively than ever before. This aligns with our company’s principle of rapid testing and learning, which is ingrained in our DNA,” says Johannes Thomas, CEO of trivago. 

Watch the U.S. TV spot (dubbed) here: https://youtu.be/Iz-FxXBwoTY?si=wMeVBMWDrgW_v9zK  

 

A Night of Entertainment and Sports Presented by Michelob ULTRA and Topgolf    

Michelob ULTRA is promising an exclusive event featuring golf and music in the largest Topgolf in the U.S. on February 10, 2024. Music celebs Lil Wayne and T-Pain will be joining the “hottest party in Las Vegas,” and more stars from the sports and entertainment industries will be announced as they are added to the list. 

“We’re thrilled to bring the much-anticipated Michelob ULTRA Country Club to Topgolf Las Vegas during the biggest weekend of the year,” says Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “By combining the perfect setting with an incredible line-up of artists, hosts, and special guest appearances, we’ll create what will truly be a unique experience that seamlessly blends being active with enjoyment, which is something only Michelob ULTRA could deliver.”  

This is the second year Michelob ULTRA and Topgolf collaborated to create a unique guest experience. In February, partygoers will enjoy:  

  • Live musical performances  

  • A guest list that includes Hall-of-Fame athletes  

  • All-star celebrity golf shoot-out  

  • Premium food and drinks  

  • Giveaways and more  

Cash App is an official sponsor of the Michelob ULTRA Country Club and will offer Cash App Visa Cardholders a discount on tickets when using their Cash App Card (some limitations apply). 

Learn more about the Michelob ULTRA Country Club and find tickets here:
https://www.michelobultra.com/ultracountryclub  
 

It’s Delicious: Home Chef Partners with Delish 

Cooks enjoying Home Chef’s fresh foods delivery service will now be able to make delectable dishes as the meal solutions company partners with the food media brand Delish. Subscribers of the customizable meal kit company will learn easy-to-follow Delish recipes using Home Chef’s ingredients.    

“We’re delighted to partner with Delish to offer a menu of achievable recipes that home cooks can have fun making for themselves and their loved ones,” says Eric Miller, partner and influencer director at Home Chef.   

For a limited 12-week period, 12 Delish recipes heralded as favorites by fans of the food media platform will be available on Home Chef’s menu. Straightforward instructions on how to prepare the recipes will make it easier for Home Chef’s subscribers to recreate tasty dishes, including mouthwatering BBQ Chicken Twice-Baked Sweet Potatoes (with jalapeño and Gouda), Caramelized Garlic-Sesame Beef Bowl (with jasmine rice and quick-pickled radish), and Mushroom Piccata Pasta (with lemon and capers). 

“Delish’s mission is all about making the cooking experience more fun — and more accessible,” says Joanna Saltz, editor-in-chief of Delish. “By partnering with Home Chef, we’re taking that promise one step further: We’re doing the meal planning and grocery shopping for you, so all you have to do is whip up something amazing.”  
 

Read More on Trends, Updates, and Industry Leaders   

  

Original Article Links:   

trivago Unveils a Bold Brand Refresh and AI powered TV Ads  

Welcome to the Michelob ULTRA Country Club! Michelob ULTRA Returns to Topgolf and Invites Fans to the Most Epic Party in Las Vegas 

Home Chef Collaborates with Delish to Deliver Simple, Satisfying Recipes 

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