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H&M Launches Exclusive Music Offering to Bolster Loyalty Program
The retailer has launched a music partnership that will support independent musicians and raise awareness for its loyalty program. “Through the H&M app, shoppers can delight in perks that membership points bring, like exclusive discounts, rewards, and access to VIP events. Sitting within its membership digital loyalty program, H&M Music will work similarly, providing members with the opportunity to discover new artists and to access....
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