Raley’s Enhances Loyalty Program with Quarterly Gift Boxes
The grocery chain Raley’s has announced it will ship curated gift boxes to customers in the top tier of its Something Extra loyalty program. The boxes will go out every quarter starting this fall. Members will receive about 20 personalized items, including their favorite products and samples to try.
Raley’s will ask customers to complete a survey about the items in the box. The retailer will share survey and sales data with suppliers....