Loyalty360 Reads: Panera Bread Offers Week of Loyalty Savings, Sephora Gamifies Loyalty Experience, Noodles & Company Offers Discount for National Noodle Day

Panera Bread Announces MyPanera® Week of Savings 

Panera Bread has kicked off its MyPanera Week Fall Faves Fest. This week-long celebration of all things Panera will allow loyalty members to save on everything they love about fall, like Autumn Squash Soup, Cinnamon Crunch Lattes, Mac & Cheese or any of Panera's signature soups, salads and sandwiches.  MyPanera Week offers daily deals for every kind of Panera fan. 

MyPanera Week Offers:  

  • 10/2: $2 Off Mac & Cheese (in app only) 

  • 10/2 – 11/2: 20% off Panera Catering orders of $200 or more 

  • 10/3: Enjoy Panera at home with discounts on Panera Grocery products (includes $2.50 off mac or soups, $1 off salad dressings and $1 off coffee products) 

  • 10/4: Buy One, Get One 50% off Sandwiches (in app only) 

  • 10/6: Buy One, Get One 50% off Soups (in app only) 

  • 10/7: Launch of Panera x Dr Pepper Bready.Set.Score Challenge. MyPanera members can play a football themed field goal game for a chance to win one of 500K instant discounts and entries for a chance to win one of three grand prizes of a VIP college football game experience 

  • Weeklong Deals from 10/1-10/7: 

  • $0 Delivery Fees on orders of $10 or more 

  • 20% off Panera online Gift Cards 

  • Double MyPanera visit credits with purchases of $10 or more 

  • 20% off Panera Shop Merch 

"We are thrilled to celebrate our loyalty members with another exciting MyPanera Week lineup full of deals and special surprises," says Meenakshi Nagarajan, Chief Digital Officer, Panera Bread, "This weeklong celebration is another example of the disruptive value and personalized rewards that Panera is known for – we hope our members enjoy unrivaled access to savings from our bakery-cafes as well as gamified challenges to unlock big wins." 


Sephora Gamifies Loyalty Experience 

Sephora’s loyalty program, Beauty Insider, now offers new ways for members to earn points. In the Beauty Insider app, members can play games to earn more points anywhere in the world. The Beauty Insider Challenges are a first-of-its-kind approach for the beauty retailer. Challenges include tasks that require purchases and tasks that do not. Loyalty members from all tier levels can take advantage of these point-earning opportunities.  

The first Challenge, called “Ready, Set, Sephora,” is comprised of four tasks, including checking out with buy-online, pick-up in-store; signing up for Sephora text alerts; adding samples at online checkout; and trying Sephora’s in-store shade-matching tool, Color iQ. All Beauty Insider members can earn 100 points for each completed task and an additional 100 bonus points for completing the entire Challenge. This is also an easy way for the beauty retailer to gather zero-party data for more personalized offerings to loyalty members.  

Completing the full Challenge allows members to earn 500 points that can be redeemed for Beauty Insider Cash, which customers can redeem for $10 off their next purchase, or for other available rewards. Beauty Insiders must complete the first Challenge by December 22 of this year to receive all 500 points and cash in.  

Beauty Insider is free to join, and customers automatically join the VIB and Rouge tiers after spending $350 and $1,000, respectively. Beauty Insiders receive 1 point for every $1 spent, but all tiers can receive more points during seasonal points multiplier sales events. 

“Our goal with this new feature is to continue to raise awareness of all the fun and exciting offerings we have, both in-store and online, and reward our community for their continued engagement and loyalty to Sephora,” says Emeline Berlind, svp and gm of loyalty at Sephora. “[Our customers] couldn’t have been clearer when they told us they want gaming elements included in our loyalty program to create more ways to connect with Sephora. We also know that engaging loyalty benefits, exclusive access and perks are important to Gen Z.” 


Noodles & Company Offers $5 Bowls for Loyalty Members 

Noodles & Company, the national pasta chain known for its globally-inspired noodle bowls, is celebrating National Noodle Day on Friday, Oct. 6 by rewarding its Noodles Rewards members with a $5 regular-sized noodle bowl.  

The Best Holiday is a Noodle Holiday 
Noodles & Company is offering a big discount on its regular-sized noodle bowls, so more pasta lovers can enjoy this craveable, made-to-order cuisine. Guests are encouraged to try something new or celebrate with one of their tried-and-true favorite dishes for only $5.  

The variety and customization of Noodles' menu highlights its range of globally inspired dishes while celebrating the delicious, premium food Noodles' guests know and love. From classic and indulgent options like Noodles' famed Wisconsin Mac & Cheese, to health-conscious dishes such as LEANguini Rosa, there is something on the menu for everyone at Noodles.   

Noodles All Month Long 
Not only will Noodles & Company celebrate on Oct. 6, but there will be more chances to experience the fresh and exciting global flavors that Noodles & Company has to offer. Rewards members can taste the menu by enjoying these savings:  

  • October 13-15:  20% off classic and stuffed pasta entrees  

  • October 20-22: 20% off LEANguini and Asian noodle bowls   

  • October 27-29: 20% off World Famous Macs and all Zoodle dishes  

"There is no better way to spend National Noodle Day than by celebrating with Noodles & Company," says Stacey Pool, chief marketing officer at Noodles & Company. "National Noodle Day is our flagship holiday that represents the core of what our brand is – noodles. That's why this year, we created exciting offers that you cannot get at any other fast-casual restaurant like a $5 bowl of premium-made, craveable noodles. We're delivering Uncommon Goodness within every step of the guest experience on National Noodle Day and all month long." 


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Sephora adds gamified experience to Beauty Insider loyalty program in appeal to Gen Z - Glossy 


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