Loyalty360 Reads: Pacsun Taps Content Creators for Future Campaigns, Music Legend Reba McEntire Promotes Date Night at Sonic, and White Castle Delivers Deals through Multiple Digital Channels

Content Creators Leveraged in Pacsun Collective Initiative 

Clothing retailer Pacsun is tapping into a diverse pool of content creators, engaging photographers, videographers, musicians, stylists, artists, and more to help the brand develop future campaigns and youth-oriented merchandise. The Pacsun Collective was formed to work alongside the brand’s in-house creative team to help shape the season’s styles and design social media content in support of the Spring/Summer campaign.  

“With the Pacsun Collective, we have the opportunity to truly co-create and community source the future stages of the brand. We are excited to see what we can build with the diverse talents and voices that make up our incredible community,” says Brie Olson, CEO, Pacsun.  

Pacsun is no stranger to engaging its young brand enthusiasts online. In April 2023, the brand hosted live-selling streams on TikTok to showcase what happens behind the scenes at Pacsun. The brand is now using the video platform to highlight creators in the Pacsun Collective.  

Learn more about the Pacsun Collective here: https://www.pacsun.com/spring-campaign/  


Sonic Drive-In Partners with Country Music Star Reba McEntire for Date Night 

Craving a cheeseburger “with everything on it”? Sonic Drive-In and singer/actor/author Reba McEntire have partnered to produce a special date night meal for guests of the 3,500-unit quick-service restaurant chain. Guests can order “Reba’s Sweetheart Meal” — McEntire’s favorite cheeseburger, potato tots, and a Chocolate Covered Strawberry Shake. 

“Reba McEntire is a national icon who has regularly shared her love for our craveable menu over the years, and we’ve partnered with her this month to give guests an exclusive Reba’s date night experience,” says Mackenzie Gibson, Vice President of Culinary and Menu Innovation at Sonic. 

“We [McEntire and her boyfriend Rex Linn] both love tots, especially at Sonic! They are our absolute favorite. We even spent our most memorable Valentine’s Day dinner at Sonic and will do the same this year,” adds McEntire.  

“Reba’s Sweetheart Meal” is available now through March 3, 2024, at participating Sonic Drive-In locations for $10.39 (median price).    

Learn more about the sweet deal here: https://www.sonicdrivein.com/menu/featured/reba-sweetheart-meal/   


Got the Winter Blues? White Castle Lifts Spirits with Deep Discounts 

White Castle is offering guests of the fast-food hamburger chain discounts and deals to help them beat the winter blues. Now through March 31, 2024, special coupons will be available through social media and the brand’s website, while deals for Craver Nation Members will be offered via the Craver Nation app and in-house. The brand encourages customers to download and use the app to find those special deals more easily during February and March. A free Original Slider combo is offered to new members who sign up to use the app. 

“The winter weather can make it hard to even think about going outside to get food, but now our Cravers don’t have to, as our Craver Nation app gives them fingertip access to our delicious meals and big-value deals,” says Jamie Richardson, Vice President at White Castle. 

White Castle’s limited-time offers during this period include Buy 2 Cheese Sliders get 2 Free (limit 2 free) during St. Patrick’s Day weekend, $3 off any Crave Clutch of 20 Sliders to celebrate March basketball, month-long daily deals like BOGO Free Breakfast Sliders all February, and many more.  

Visit White Castle’s Crave Central here: https://whitecastle.com/crave-central   


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:   

Pacsun launches creative collective to help shape campaigns, merchandise  

Reba McEntire to promote date-night meal at Sonic Drive-In 

White Castle is Dishing Out New Super Discounts and Special Offers to Heat up Winter Doldrums 

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