Loyalty360 Reads: Google Reverses Policy on Cookies, FIS Enhances the Customer Experience for Businesses, and NCS Survey Highlights Gen Z’s Trust for Influencers
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Google Reverses Decision on Eliminating Cookies in Chrome   According to the Wall Street Journal, Google is reversing its policy on cookies and has decided to retain them in its Chrome browser. Google’s plans to eliminate cookies were initially announced in 2020 but faced strong opposition, delaying its implementation. Google is introducing a prompt allowing users to choose whether to enable or disable cookies.     Google Privacy Sandbox Vice President Anthony Chavez wrote in a blog post: “We recognize this....

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