Loyalty360 Reads: Dunkin’ Donates $1M through Foundation, Jeremiah’s Italian Ice Launches Leap Back Campaign, and Tost by Tostitos® Pop-up Engages Snack and Super Bowl Fans

$1M Donated by Dunkin’ Joy in Childhood Foundation® 

To help combat food insecurity, the Dunkin’ Joy in Childhood Foundation has donated $1M through grants to organizations and programs serving children and families in need. Partner organizations include Feeding America®, among others. Dunkin’® reports that post-pandemic food costs have contributed to increased food insecurity, noting that as recently as 2022, one in five children were affected. 

“Every day, we receive requests from hunger relief organizations nationwide because of their growing needs. We are happy to be able to answer the call and provide grant funding for these crucial programs that provide food access to kids. Hunger impacts countless children in our communities, and a child should never have to go to bed hungry or not know when or where their next meal will come,” says Victor Carvalho, Chairman of the Dunkin’ Joy in Childhood Foundation Board of Directors. 

Since 2015, the Foundation has donated close to $15M to support organizations in the U.S. The desire to help local communities is shared by in-store team members, with Dunkin’ franchisees volunteering 30,000 hours in the past nine years.  

Learn more about the Dunkin’ Joy in Childhood Foundation here: https://joyinchildhoodfoundation.org/  

 

Taking a Leap with Jeremiah’s Italian Ice 

Jeremiah’s Italian Ice is launching its inaugural Leap Back campaign just in time for February to celebrate almost three decades of serving guests. J-List loyalty members can enjoy promotions and “themed weeks” throughout the month, with a special Leap Day celebration. On February 29, program members can take advantage of $0.96 treats — a nod to the year the brand was established.  

“This new campaign is an opportunity to share with even more people what sets Jeremiah’s Italian Ice apart: our commitment to providing our guests with a fresh, delicious treat experience served alongside five-star customer service that lights up their day. In a year when we gain a day, we’re taking Leap Day to take a look back at where Jeremiah’s has sprung forth from. Leap by leap, we’ve shared countless moments of joy with our guests through the years,” says Michael Keller, CEO of Jeremiah’s Italian Ice.  

“Leap Back, to me, is a celebration of how far Jeremiah’s Italian Ice has come and an exciting way to share this company’s story, and my own story, with our guests,” adds founder Jeremy Litwack.  

J-List Rewards members visiting Jeremiah’s Italian Ice on Leap Day will be presented with chances to win retro swag, and one lucky rewards member will walk away with the grand prize, a ‘Sweet’-Stakes VIP Getaway to Orlando, where the member and their guest get to check out what goes on behind the scenes at Jeremiah’s. Leap Day celebrations will include 90s-themed block party-style events at locations in 11 states, with some locations featuring DJs playing 90s music and more. The original Jeremiah’s in Winter Park, FL, will include a screening of a 90s movie on the lawn. 

Learn more about J-List Rewards here: https://jeremiahsice.com/the-j-list  

 

Tostitos® Teams Up with NFL Quarterback Kirk Cousins 

This year, for Super Bowl LVIII, Tostitos plans to engage snack and football fans with its pop-up restaurant near the Brooklyn Bridge at New York-New York Las Vegas Hotel & Casino: Tost by Tostitos. The brand has teamed up with Minnesota Vikings’ quarterback Kirk Cousins, who will prepare and serve a meal to one lucky winner.  

“Tostitos is dedicated to giving fans the ultimate game day snack, and this year’s Tost by Tostitos pop-up will encapsulate all that Vegas has to offer. With Super Bowl LVIII in one of the top entertainment capitals of the world, we’re going ‘all in’ with an immersive, three-floor dining experience, giving people nationwide the chance to taste Tostitos chips and dips in culinary masterpieces, prepared with the help of none other than NFL great Kirk Cousins,” says Kristin Kroepfl, VP of Marketing at Frito-Lay. 

“I never thought I’d get to add Las Vegas chef and server to my resume, so I’m excited to close out the football season by swapping my helmet for a chef’s hat, thanks to Tostitos,” adds Cousins.  

Corn will feature prominently in Tost by Tostitos’ dishes, and guests can choose from three menus:  

  • Chef’s Table Menu: “Interactive and sensorial” Tostitos-infused dishes 

  • Dining Room Menu: A family-style menu with a Tostitos twist 

  • Lounge Menu: Bite-sized culinary creations  

Tostitos is the Official Chip & Dip of the NFL, and Frito-Lay will offer more chances for snack fans to engage in Las Vegas at the Frito-Lay Chip Strip. Fans at the New York-New York Hotel have a chance to win a Frito-Lay Snackpot and can visit the Cheetos Chapel. 

Learn more about Tost by Tostitos and the limited-time dining experience here:
https://www.tostbytostitos.com/   

 

Read More on Trends, Updates, and Industry Leaders   

  

Original Article Links:   

Dunkin’® Joy in Childhood Foundation® Responds to the Growing Needs of Food Banks Nationwide With Over $1 Million in Grant Funding 

Jeremiah’s Italian Ice Shares Brand History with Guests by Celebrating with $0.96 Leap Day Treats 

Tostitos® and Kirk Cousins Suit Up to Serve the Meal of a Lifetime at Super Bowl LVIII Pop-Up Restaurant, Tost by Tostitos 

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