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REI Doubles Down on Rentals and Used Gear Sales
In a play to attract millennial consumers, the outdoor retailer REI is expanding its rentals and used gear sales. “While REI, known for its co-op membership model, has historically hosted in-store ‘garage’ sales a few times a year to resell gently used products that customers have returned, the new initiative is taking that up several notches, with used product sales now being held year-round both in stores and online.”
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