Loyalty Reads: Kroger Precision Marketing Partners with Disney Advertising, Hilton Campaign Offers Increase Rewards Program Points, and More

Kroger Precision Marketing Partners with Disney Advertising 

Kroger Precision Marketing (KPM) announced a partnership with Disney Advertising to bring the power and performance of streaming to Consumer Packaged Goods (CPG) marketing. The partnership combines Disney’s premium inventory with KPM’s data science capabilities, allowing marketers to increase sales on the back end across Kroger stores. 

The partnership will bring value to viewers and brands through: 

  1. Powering Audience-Based Advertising: personalizing the advertising experience through Disney and KPM customer data 

  1. Scaled Streaming Library: connecting advertisers to Disney’s streaming portfolio 

  1. Measurable In-Store and Online Sales Impact: advertisers receive retail sales, household penetration, and segment level insights 


Hilton Campaign Offers Increase Rewards Program Points  

Hilton Honors — the Hilton Hotels Loyalty Program — is launching a campaign to offer more rewards points for members. Between May 1 and Sep 5, 2023, members can earn bonus points through the Points Unlimited Promotion. 

Hilton Honors members can earn 4,000 bonus points with a stay at any of Hilton’s 270+ global resorts or 2,000 bonus points at any other Hilton location. Throughout the promotion, there is no limit to the number of bonus points members can earn. 


Men’s Wearhouse Launches Program to Help Grooms Through Wedding Planning 

Men’s Wearhouse announced a new program to help grooms throughout the wedding planning experience. The Wedding Wingman is a comprehensive digital tool to streamline the planning process with inspiration and guidance on selecting wedding attire. 

Men’s Wearhouse created the tool in response to customer feedback, with a goal of reducing customer stress during the wedding planning process. The Wedding Wingman helps provide a seamless omnichannel experience for Men’s Wearhouse customers, providing digital tools to plan and manage wedding attire. 


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