buybuy BABY® announced enhancements to its Registry experience, including new benefits and events to welcome registrants to parenthood. The specialty baby products omnichannel retailer will offer educational and interactive events to help new parents understand which products benefit them the most and their new families.
The new Registry will feature cash funds, allowing parents to receive money for services and benefits including doulas, food delivery, and postpartum care. The Registry also provides $150 in rewards and free shipping after $1,500 worth of products on the Registry are fulfilled.
"We know each customer is on a unique parenting journey, so one size does not fit all when it comes to creating a baby registry. We're listening to what our customers want and expanding our Registry offerings, like the addition of cash funds, to provide even more options and flexibility," says Patty Wu, Executive Vice President and Brand President, buybuy BABY. "Our experience helping millions of parents over the last 25 years has helped shape our redesigned Registry experience and we're proud to be a trusted source for parents as they get ready for this exciting new chapter."
Registrants can also access the Registry Trends Report to access curated content by the buybuy BABY team to help build their registries and see which products and services are most in demand by other parents.
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