Retailers are incorporating plastic and digital gift cards into their 2015 holiday strategies to boost customer engagement and, hopefully, brand loyalty. Loyalty360 caught up with Euphemia Erikson, Director of Client Services, First Data to find out more about this interesting topic. How can brands incorporate digital and physical gift cards into their holiday business strategies? Incentivizing the consumer to a brick and mortar location. Plastic and eGift cards can be used as promotions to incent consumers to come into a store during....

Recent Content

ad