Mobile is a massive opportunity for loyalty programs everywhere. Loyalty360 caught up with Peter Gorla, Vice President & Chief Marketing Officer, Managing Director, VOILÀ Hotel Rewards, and discussed this theme along with several other customer engagement trends. VOILÀ Hotel Rewards is the world’s No. 1 independent hotel loyalty program. Mobile seems to be taking off now at a faster rate than the past few years combined. How is VOILÀ coping with this mobile customer engagement explosion? For VOILÀ....

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