Customers are less likely to switch services than cable and satellite customers, J.D. Power finds. Respondents to the survey said they were likely to switch services for live TV streaming is just 12%, while the likelihood of cable and satellite customers switching is 21%, according to the J.D. Power 2023 U.S. Television Service Provider Satisfaction Study. Customer satisfaction for live TV streaming is higher across all seven factors in the study.
The study measures overall satisfaction with television service providers based on....