CPG Ads Piloted on AI-powered Caper Carts from Instacart
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Instacart’s AI-powered smart carts, Caper Carts, will allow CPG brands the opportunity to advertise on an interactive screen. The initiative is currently being piloted at Good Food Holdings banner stores. Ads will be designed to introduce shoppers to new brands and items, as well as provide customized recommendations and seasonal promotions. Launch partners include widely recognized brands such as Del Monte and General Mills. An exciting component of the shopping experience will include personalized product suggestions in real-time....

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