Ulta Beauty, the nation’s leading beauty retailer, launched Conscious Beauty at Ulta Beauty™ in all stores and on ulta.com this week. The first-of-its-kind, holistic initiative focuses on delivering transparency to inspire more informed, conscious product choices for guests, their loved ones and the environment. Ulta Beauty’s proprietary research shows an overwhelming 75% of consumers wish it were easier to know which products are truly clean while 63% of clean buyers state “safer for the planet” options are....

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