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If you’ve been following the “Chicken Wars,” which has seen QSRs using Twitter to humorously debate which offers the best chicken sandwich, you may have noticed that Boston Market, a brand most consumers don’t know is still in business, joined the fray. Capitalizing on this publicity, Boston Market has announced the launch of “Rotisserie Rewards,” a new loyalty dining program.
This new program, available via the Boston Market mobile app for iOS and Android, online at Bostonmarket.com, or in-restaurant, will allow Boston Market customers to earn points with each purchase that can be redeemed for free food and other prizes. Such prizes include a free holiday meal for 12 or even a one-ton helping of any sides available from Boston Market (that’s 2,000 pounds of creamy mashed potatoes, lightly buttered sweet corn, or the brand’s popular mac and cheese).
“At Boston Market, we aren’t clucking around when it comes to loyalty,” says Frances Allen, Boston Market Chief Executive Officer. “We’re committed to giving our guests the all-around best experience possible each and every time they dine with us, and that means creating and offering one of the most competitive, most rewarding loyalty programs that the industry has seen to-date.”
Customers who download the new Boston Market mobile app and join Rotisserie Rewards will earn 1 point for every $1 they spend, in addition to a free, fresh-baked chocolate chunk cookie with their first purchase just for signing up. Below is a list of items available via the redemption of points in the Rotisserie Rewards program:
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