If you’ve been following the “Chicken Wars,” which has seen QSRs using Twitter to humorously debate which offers the best chicken sandwich, you may have noticed that Boston Market, a brand most consumers don’t know is still in business, joined the fray. Capitalizing on this publicity, Boston Market has announced the launch of “Rotisserie Rewards,” a new loyalty dining program.
 
This new program, available via the Boston Market mobile app for iOS and Android, online at Bostonmarket.com, or in-restaurant, will allow Boston Market customers to earn points with each purchase that can be redeemed for free food and other prizes. Such prizes include a free holiday meal for 12 or even a one-ton helping of any sides available from Boston Market (that’s 2,000 pounds of creamy mashed potatoes, lightly buttered sweet corn, or the brand’s popular mac and cheese).
 
“At Boston Market, we aren’t clucking around when it comes to loyalty,” says Frances Allen, Boston Market Chief Executive Officer. “We’re committed to giving our guests the all-around best experience possible each and every time they dine with us, and that means creating and offering one of the most competitive, most rewarding loyalty programs that the industry has seen to-date.”
 
Customers who download the new Boston Market mobile app and join Rotisserie Rewards will earn 1 point for every $1 they spend, in addition to a free, fresh-baked chocolate chunk cookie with their first purchase just for signing up. Below is a list of items available via the redemption of points in the Rotisserie Rewards program:
 

  • 30 Points—Free Individual Side, Dessert, or Fountain Beverage
  • 50 Points—Free Large Side
  • 75 Points—Free Rotisserie Chicken Pot Pie
  • 85 Points—Free Quarter White or Three-Piece Dark Rotisserie Chicken Meal
  • 95 Points—Free Half Rotisserie Chicken Meal or Whole Rotisserie Chicken
  • 100 Points—$10 Off Your Order
  • 120 Points—Free Sandwich Combo (Sandwich, Drink, & Side)
  • 160 Points—Rotisserie Prime Rib Meal
  • 200 Points—$20 Off Your Order
  • 1,200 Points—Free Holiday Heat & Serve Meal for Up to 12 People
 
To reward the most loyal fan, Boston Market will offer the first person to accumulate 10,000 points one ton (or 2,000 pounds) of the sides of his or her choosing. This loyal guest will be able to “cash in” and enjoy the sides any variety of ways, whether that’s a single serving of sweet corn a day, a bowl of mac and cheese large enough to swim in, one ton of a single side all at once, or four 500-pound servings on different dates.
 
“We know we make mealtime great with our fresh-from-the-rotisserie, all-natural, never-frozen chicken and delicious home style sides, but we wanted to take it one step further and reward our wonderful guests for their continued loyalty as only Boston Market can,” says Allen. “With our new Rotisserie Rewards program, guests can look forward to earning points with each Boston Market purchase, redeeming them, and turning family mealtime into holiday dinner time in no time thanks to the Holiday Heat & Serve Meal for 12 reward and every other sweet treat along the way.”
 

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