Lively, Inc., creators of the modern Health Savings Account (HSA), today announced that it is working with BMO Harris Bank to bring a modern HSA experience to eligible individual BMO customers and commercial banking clients making HSA arrangements for their employees and commercial customers through a new referral agreement. Beginning this fall, new HSAs will be delivered by Lively, providing BMO customers with a more engaging HSA experience that will help them make real financial progress through more powerful health savings tools.
According to Devenir, HSA assets doubled in the last three years to $82.2 billion held in over 30 million accounts, despite how unusual 2020 was for consumers and health spending.
"HSAs are at the forefront of innovation across finance and healthcare. Customer-centric companies like Lively and BMO know how important it is to challenge the legacy HSA experience by providing consumers with the financial tools needed to tackle rising healthcare costs both today and into the future," said Alex Cyriac, CEO and co-founder of Lively. "As Americans struggle to save due to rising healthcare costs and the aftermath of the pandemic, there's never been a more important time to provide a personalized approach to healthcare finance. Working with a best-in-class financial institution like BMO will deliver that customer innovation on an incredible scale."
BMO went through an evaluation process to decide how to best service and personalize the HSA experience to unlock its full potential. In addition to leveraging Lively's proprietary technology, BMO will realize cost savings in operations, compliance and support while continuing to hold deposits.
This relationship combines Lively's industry-leading HSA solution with BMO's bold growth strategy. BMO continues to build a digital-first, future-ready bank with solutions that allow customers across the United States to seamlessly bank however, whenever is convenient for them. The new BMO HSA delivered by Lively will offer multiple investment options, expand HSA features for account holders and administrators, and offer a modern HSA experience coupled with Lively's renowned support.
"BMO is continually innovating to deliver a convenient customer experience when it comes to money management – including health care costs. This means constantly evaluating our suite of customer offerings to ensure we're meeting our customers' needs," said Paul Dilda, Head of Consumer Strategy at BMO Harris Bank. "We have been impressed by Lively's unprecedented growth and commitment to putting customers first. Together, we will continue to help customers make real financial progress."
In addition to the new referral relationship, BMO will make a strategic investment into Lively. Lively will use this additional infusion of capital to continue building its leading capabilities and increase its growth opportunities in the HSA market.