Blue Apron Launches New Program with Verizon

Blue Apron announced a new savings program available exclusively on Verizon’s +play platform. Blue Apron is the first and only meal-kit provider currently on the platform. 

The program, called Blue Apron PLUS, is a monthly subscription managed through the +play platform. Blue Apron PLUS members can access exclusive savings like 35% off their first 5 orders and 15% off every order. 

“As one of the leaders in the meal-kt industry, we are proud to bring Ble Apron’s culinary expertise exclusively to Verizon customers around the country,” says Amber Minson, Blue Apron’s Chief Revenue Officer. 

Verizon customers can access three months of the new service for free. After the trial, Blue Apron PLUS costs $4.99 per month. 

Read More from Loyalty360 on Blue Apron: 

• Q&A with Dani Simpson, Blue Apron 

• Blue Apron's New Segmented Marketing Campaign 

• Blue Apron Partners with Chef Sam Kass