Sam’s Club® announced that the Sam’s Club Member Access Platform (MAP) recently launched full-funnel video advertising with onsite, in-app, and offsite capabilities. With shoppers increasingly turning to videos to learn more about a product, MAP can be leveraged to better engage warehouse club members and deliver information in the way they prefer. The first-party customer data collected by Sam’s Club helps drive the content offered, and the retailer acknowledges increased member engagement when presented with videos....