JetBlue has introduced two major upgrades to its TrueBlue® loyalty program, giving travelers more flexibility and control over how they earn and use points. The airline is launching TrueBlue Subscriptions—and an offering for U.S...Read More

The most successful airline loyalty programs share a common trait: they anticipate rather than react. In an industry where margins are tight and customer expectations continue to climb, the ability to forecast demand and plan loyalty initiatives...Read More

Chime Launches ‘Chime Prime’ to Redefine Rewards in Everyday BankingChime has introduced Chime Prime, a new premium membership tier aimed at customers who use Chime for their primary checking account. The launch builds on the company...Read More

Shake Shack has introduced Project Catalyst, a company-wide technology initiative designed to support its expansion to 1,500 company-operated locations. The program focuses on upgrading digital infrastructure, enhancing restaurant operations, and...Read More

As customer expectations continue to evolve, brands are rethinking how to deliver loyalty programs that balance value, simplicity, and meaningful engagement. For Michaels, that means creating a rewards experience that supports a wide range of...Read More

Most loyalty programs are still optimized for transactions.The world’s most enduring brands are optimizing for something far more valuable: relationships.At Capillary Technologies, we do not merely track purchases. We study the signals...Read More

Visa Expands Community Soccer Parks Across U.S. Ahead of FIFA World Cup 2026Visa, in partnership with Street Soccer USA and Bank of America, is expanding its Visa Street Soccer Parks initiative to every U.S. host city ahead of the FIFA World Cup...Read More

Starbucks has introduced a new incentive rewards program aimed at giving its hourly employees, referred to as “partners”, more opportunities to share in the company’s financial success. Announced as part of its broader &ldquo...Read More

I’ve spent most of my life building software. I’ve seen a lot of “this will change how we work” moments. Most didn’t.Agentic AI is different.Software engineering teams now ship entire products by directing agents...Read More

Pressures on airlines to devalue programsAirline loyalty programs are diverging sharply, with some carriers cutting back benefits in order to reduce costs, while others are investing in program enhancements to build long-term customer loyalty...Read More