Welcome to our 2026 Incentive Marketing Series: a year-long exploration designed to help brands rethink how they plan, execute, and measure incentive programs in an increasingly digital, data-driven economy. Incentives are no longer...Read More

The Cheesecake Factory Debuts First Mobile App with Rewards Program IncentiveThe Cheesecake Factory has officially launched its first mobile app, delivering on its commitment to roll it out in early 2026. To encourage adoption, Cheesecake Rewards...Read More

Royal Caribbean Group has partnered with Bank of America to introduce the cruise industry’s first tri-branded credit cards, allowing travelers to earn and redeem rewards across Royal Caribbean, Celebrity Cruises, and Silversea. The new Royal...Read More

In a landscape where digital security is paramount, recent developments in identity verification have sparked significant interest. Amidst these advancements, organizations are increasingly adopting new protocols to bolster user protection.At...Read More

American Airlines Celebrates 40 Years With the American Red CrossAmerican Airlines has partnered with the American Red Cross for more than 40 years to support disaster relief efforts and ensure help reaches communities in crisis. Since becoming a...Read More

Firehouse Subs® has introduced a new set of Development Incentive Programs aimed at accelerating franchise growth across North America through 2028. The initiative offers significant financial rewards for both new and existing franchisees...Read More

For most consumers, banking isn’t something they think about every day, until they need it. Opening an account, managing expenses, planning for the future. In those moments, the expectation is simple: clarity, confidence, and...Read More

Authentic, in-person connection is back in a big way this year. Even amid broader global volatility, corporate events continue to thrive as essential forums for connection and commerce.  In the Incentive Travel Index, over 70% of buyers...Read More

The best ecommerce loyalty programs are growth systems built to change customer behavior, protect margin, and make every interaction count.Most programs blur together as "earn 1 point per dollar, redeem for 10% off." The strongest ones...Read More

JetBlue Premier Card Adds Major New Perks Without Raising Annual FeeJetBlue Airways and Barclays are rolling out a substantial upgrade to the JetBlue Premier World Elite Mastercard®, introducing a new set of travel, lifestyle, and rewards...Read More