Luke Russell

For Toys “R” Us, every holiday season is an exciting one, filled with a plethora of fun items for families to select from, and this year there is an added treat: American Girl dolls. Toys “R” Us officials hope to supply...Read More

Working to restore brand loyalty is, apparently, not a quick fix. Chipotle is still experiencing fallout from an E. coli outbreak earlier this year that affected almost 60 people who ate at the massively popular burrito chain. Following a...Read More

Sean McGrail, president and co-founder of Paint Nite− the world’s largest social painting experience provider and community−wanted to heighten the customer experience and make it more personalized through gifting options ahead of...Read More

Pegasystems is a software firm that specializes in the development of strategic application for sales, marketing, service, and operations. The company’s Pega lists as customers include many of the world’s...Read More

We often hear a common refrain at Loyalty360 from loyalty marketers and vendors alike: Get the right product to the right customer at the right time. In other words, right time marketing.   That refrain was put to the test during a recent...Read More

Rob Connors, vice president of brand marketing for National Car Rental, told Loyalty360 that incentivizing members of the company’s Emerald Club loyalty program is an ongoing mission. One of the key ways that National Car Rental achieves...Read More

Customer experience, at its core, is all about making the customer say “Wow!” This kind of reaction not only creates a loyal customer, it also can turn them into a brand advocate. Word-of-mouth is among the most powerful forms of...Read More

The concept of engagement loyalty and socially connected loyalty program members is a powerful one these days. The value these members bring to a brand is multi-dimensional, offering various benefits.Chirpify CEO Chris Teso participated in a...Read More

Allstate Insurance Company’s iconic tagline, “You’re in Good Hands with Allstate,” was created in 1950 and represents the company’s mission to provide customers with peace of mind in their times of need. To signal a...Read More

All loyalty programs aren’t created the same, evidenced by their range of success and brands’ ability to maintain that passion among customers that fuels advocacy. Loyalty360 caught up with Carlos Dunlap-Beard, vice president, loyalty...Read More