Biggest Challenge Companies Face is Lack of Across-the-Board Involvement

Loyalty360 had an opportunity to sit down with Paul Lacap, who is the Director, Product Innovation & Marketing Services at IC Group.

Lacap is responsible for helping teams develop and deliver marketing strategy, products, and services. Previously, Lacap served as an Interactive Program Manager, leading delivery of the digital promotions and CRM programs for more than 30 brands under Del....