Physicians Mutual Expands Acxiom Agreement, Unifies Customer and Prospect Marketing Database

Deeper Customer Insight Means Better Picture of Prospects LITTLE ROCK, Ark., Mar 04, 2010—National health and life insurer Physicians Mutual is increasing its emphasis on customer acquisition through added consumer insights from its long-term marketing database provider, Acxiom(R) Corporation . Under a new multi-year agreement, Acxiom will continue managing Physicians Mutual’s customer marketing database and will also begin managing the company’s customer prospect database. The insurer’s new combined marketing....