The in-game offer resulted in Microsoft’s Bing page gaining 425,000 fans in a single day, more than tripling the fans it had
Microsoft found a potent way to make friends on Facebook: offer users of hyper-popular social game FarmVille virtual currency. The in-game offer on Tuesday resulted in Microsoft’s Bing page gaining 425,000 fans in a single day, more than tripling the 117,000 fans it had. The program, created by digital agency Deep Focus and brand engagement network Social Vibe, shows the potency of the....