NEWTON, Mass. - (Business Wire) Today’s enterprise marketers have the unenviable task of attempting to improve marketing effectiveness within their organizations while staying within the parameters of their existing budgets. A new study published by Aberdeen, a Harte-Hanks Company (NYSE:HHS), discusses how offer optimization can help marketers achieve significant marketing return on investment (ROMI) through customer analytics. Enterprise marketing software provider Neolane, Inc. sponsored the report.
Due to a lack of effectiveness....