Niles, IL—Specialty Print Communications (SPC), a national print company and full-service direct marketing specialist, introduced its new Loyalty Group at DMA•09 last week. The SPC Loyalty platform is designed to increase marketers’ sales by leveraging customer data, including audience attributes, behaviors and preferences, to create relevant, meaningful and results-oriented messaging.
“Loyalty marketing allows marketers to engage consumers across multiple channels,” said Paul LeFebvre, CEO of Specialty Print....