LAS VEGAS—A new agreement will bring manufacturing partnerships from the grocery store to the convenience store, according to Anton Bakker, president and CEO of Outsite Networks Inc. Bakker said his company has been working with Catalina Marketing for several years to help retailers offset the price of offering checkout coupons and savings to customers at the cash register.
The new partnership will be backed by Catalina’s work in the grocery store industry with more than 300 national consumer packaged goods (CPG) brands....