Joingo ®, a leading mobile and social technology provider, announced today a two-year Enterprise Agreement with American Casino & Entertainment Properties LLC (ACEP) to create and develop a mobile loyalty program across their four gaming and entertainment properties.
“Joingo’s technology allows us to reach out and touch each of our customers in real time with a targeted experience based upon personal preferences, visit patterns, and status with the ace | Play™ loyalty program. The mobile program will allow our team to effectively and efficiently develop and distribute mobile content and launch mobile marketing campaigns to reach our customers and further expand our properties brands and amenities,” said John Moran, Vice-President of Marketing for American Casino & Entertainment Properties.
The ACEP mobile loyalty program, powered by Joingo, is set for market launch at all four properties in the month of March, and will boast many unique features that are tailor-made for the four Nevada properties. Patron access to live data from Aristocrat Oasis360 and integration with ACEP’s custom version of IGT’s Mariposa Campaign Manager delivers seamless integration into existing marketing processes and practices. Each App user will enjoy a custom experience based on attributes such as their ace a"ePLAY™ tier, with unique content and 1-Button access to contact the host at their preferred property.
According to Brenda Boudreaux, VP of Sales & Marketing for Joingo, “ACEP is looking for cost effective mobile technology solutions that will allow them to reach their customers with immediate brand messages, promotional offers and special events. They want to take successful existing concepts, like their Personal Challenge program, and broadcast it through a mobile channel. The flexibility and efficiency of our system and platform will allow just that.”
“We look forward to working with the Joingo team to develop a successful mobile branding and marketing strategy that will allow us to integrate with our customer database, interact in real time with our customers, and further create ace a"e PLAY™ brand loyalty,” said Moran of American Casino & Entertainment Properties.
About Joingo®
Joingo is a mobile and social technology company based in San Jose, CA with offices in Nevada. Joingo’s Mobile Application Platform and Mobile Loyalty System is integrated as the central hub connecting Customer Relationship Management (CRM) systems with robust mobile marketing application services, extending the customer brand and leveraging it into increased customer revenue and profit. Joingo’s in-application, multimedia mobile loyalty technology solution enables business users to interactively convey their message onto their customers' most personal device -- their smartphone handset -- which is always on, always present and always in reach.
For more information about Joingo please visit www.joingo.com