Good products and service are just the starting point
If you asked business-to-business (B2B) companies what they do, most would tell you that they provide products and services to other companies - and that doing this at the lowest possible price is the key to success. This is true. Quality service and products at a reasonable price is a basic component of operating a B2B company. But B2B organizations that see this as their only function are gravely misguided - and easily replaced.
Business-to-business companies that are narrowly....