3rd PrePaid Cards Conference, Wednesday, December 9th in Miami, FL
9:45 Gift Card Think Tank: the good, the Bad and the Ugly
Statistics:
- Gift card market is expected to exceed $52 billion by 2012
- According to a study from a market research firm, nearly 35% of consumers who purchased gift cards in the last 12 months anticipate spending more on gift cards during the next 12 months, with 9.1% expecting to spend “significantly more”
- 53% of gift card redeemers reported that they often or always spend more than the card value, and most likely over two store visits rather than one, according to the same study
Strategies:
- Value proposition and appeal – delivering essential brand message and building brand connection
- Generating revenue and uplifting profit
- Understanding the cost structure of gift card programs
- System development and architecture
- An important note about legal requirements and compliance
- Innovations on the way – building a business case
Speakers:
Matt Davies, Gift Card Manager
Nike
Robert Hatfield, Sales Manager, Gift Cards
Home Depot
Mark Johnson, President and CEO
Loyalty 360
Jeff Ehney, President
iCARD Systems
Moderator: Edward Shulkin, President
GiftCard Partners, Inc.
For more information please visit the PrePaid Cards Conference Website here.