Why loyalty marketers should pick up the auctioneer’s gavel
In Alfred Hitchcock’s classic film North by Northwest, protagonist Roger Thornhill—played by Cary Grant—used outrageous theatrical bidding at a high-class art auction to draw attention to himself and to ultimately deliver himself to safety from the bad guys. Though there are better ways to differentiate oneself than Thornhill’s over-the-top bidding style, there’s something to be learned from the classics. As loyalty-program operators continue to....