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Personalized Service, Engaging Guests in the Era of Internet &  Social Marketing Proves a Winning Strategy for Independent Hoteliers to Outshine Large Chains For independent hotels and resorts, the era of social media, internet marketing, and fully-integrated direct website online booking software are providing new revenue generating strategies that reach travelers with a message of unique guest experiences and personal service.  Independent properties are more effective with social media strategies than large chains....

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