LaBonne’s Markets is discovering new ways to draw prime shoppers into their store during a slumped economy. With no traditional advertising cost, Bob LaBonne hosted an in-store event targeting his top shoppers. The result was three times his normal traffic on a Tuesday night and a 139% increase over normal sales.
Troy, MI March 16, 2010— Using the Market Basket Rewards powered Shopper Insight Dashboard, 1,200 customers were identified as regular purchasers of specialty Italian products. Market Basket Rewards then....