“With 43 million members, our guests have extensive travel experience from their hotel stays that we believe will be valuable to others,” said Lincoln Barrett, vice president, Multibrand and Relationship Marketing, IHG. “We understand that social marketing is about building relationships and exchanging information. By sharing our loyalty members’ stories, recommendations and experiences - we’re creating a global social network and recognizing some of our best customers.”
“We are pleased to align our....