Among some of the highlights are that gas rewards programs are used most often and those members are the most satisfied compared with other programs. Growth in debit card rewards programs versus credit card rewards programs is also apparent, further proof that the economic downturn is forcing consumers to abandon their credit cards in favor of using their debit cards to make purchases.
Key findings include:
2009 Credit Card Rewards
- Membership in credit card rewards programs decreasing among financial institution members
- Gas credit card rewards members are the most satisfied
- Rewards membership influences credit card usage
- Most consumers are not willing to pay a higher interest rate for rewards
- Gas rewards programs used most often
2009 Debit Card Rewards
- Membership in debit card rewards programs increases among financial institution members in 2009
- Debit card rewards members are less satisfied compared to overall rewards members
- Debit card rewards members are somewhat influenced by membership
- Debit card rewards programs are used more often by members compared to credit card programs for purchases
2009 Financial Institutions Rewards
- Membership in credit card rewards programs decreasing while debit membership increasing
- Credit and debit rewards members are equally satisfied with programs
- Debit card is the least influential rewards program
- Gas rewards programs used most often
- Majority of financial institution members are not willing to pay more for program benefits
- More detail is available on these findings.